Make it easy for your customers to find you

I recently had a very frustrating experience with a great little cafe. This cafe had several stellar reviews on Google and Yelp. They had a beautifully designed and easy to navigate website. They had an incredible word of mouth reputation from several friends. But….

After several minutes on their website and clicking from page to page I could not find a phone number or the business hours. This cafe was a couple hours away from home so I didn’t want to just drive all that way and find out they were “closed on Sundays.” So I kept digging. I eventually found the hours buried at the bottom of a pretty generic “About us” page.

Turns out the cafe lived up to their reputation. The food was great and the service matched it. They were able to seat my wife and me almost immediately and the bill was very reasonable for the level of food and service we received. But we almost didn’t go. There was plenty of competition within a 100 yards of this cafe. Other cafe’s and coffee shops would have been just as easy to get to. However, I’m quite sure they would not have compared so I’m glad we persevered.

As a body shop owner or manager you know there is massive competition out there. It is in your best interest to make it as easy as possible for potential customers to find you and do business with you. Here’s some ways you can do just that…

1. Put your phone number and email on every page of your website.

2. Put a google map with your location and driving directions from the surrounding neighborhoods (including any local, visible and well known landmarks) on your website.

3. Put your hours of operation on every page with instructions on what to do after hours like where the key drop is, where to have tow companies drop tow-ins off or even an online estimate form.

4. Build out your social profiles with contact info and hours of operation on sites like Google Places and Yelp and then encourage your customers to give you reviews there as well.

Making it easy for people to spend dollars with you just makes sense. Remove any barriers and create as many on-ramps to potential customers as you can.

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